SEO

Search Engine Optimization (SEO) is the process of making your website findable by the major search engines.  There are two types of SEO; on page and off page.

On page SEO makes sure that your website maximizes its opportunities to be indexed by the search engines.  Title tags, meta tags, image names and attributes as well as headings are all examples of things that your web designer should have done to maximize the findability of your site.  Sadly, we see many sites that aren’t optimized fully.  Place your mouse over the image to the right or the links on this page to see an example of on page SEO.

Off page SEO is concerned mostly with getting high quality back links to your site.  The search engine algorithms, although closely guarded, do rely on inbound links to your site to determine where in the rankings your site belongs for any query.

SEO is not a magic bullet that instantly vaults your site ahead of your competition.  It is more like the tortoise that slowly wins the race.  If your site isn’t listed on the first page of Google and the other search engines, it is essentially invisible.

At Blue Brain Media we include on page SEO and a basic off page SEO with all website design projects we take on.  If your web designer didn’t, we can effectively remodel your site.  Contact us to learn more.