Paid Search

What is paid search?

Paid search is contextual advertising where a fee based on clicks is paid to be shown on the first page of the search engine results page. The ads that are shown along with the organic results on the major search engines. When people search for an answer to their problem, your business can show up right there with the solution for them.

These phrases that people search for are called keywords and you only pay when a user clicks on the ad generated by the keyword. Since you don’t pay for being displayed, and every business has thousands of keywords that make sense to use, we follow closely which keywords are turning into money for you.

Throughout the run of a campaign, testing phrasing and click through rate along with conversion rate essentially skims off what is working and throws away what isn’t.

The ads are listed in order of price paid per click with attention to quality of the page they link to. Because of this, we only work with one company per industry. Beware any agency that will represent you and your competitor.

About the image:

Green – Paid Search

Pink – Local Business  Listings

Yellow – Organic Results

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