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	<description>Evansville&#039;s Interactive Agency</description>
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		<title>Creating a List of Media by Category in WordPress</title>
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		<pubDate>Mon, 09 Apr 2012 22:31:58 +0000</pubDate>
		<dc:creator>Roger Burkhart</dc:creator>
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		<description><![CDATA[I had a client who needed to be able to post documents to different categories in their WordPress site. They produced a newsletter monthly and meeting minutes that all needed to be uploaded in PDF or DOCX format for download. Hmm, WordPress doesn&#8217;t do that! Guess it&#8217;s time to do some coding. You&#8217;ll Need a [...]]]></description>
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		<title>How to Create a Facebook Page</title>
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		<pubDate>Wed, 17 Nov 2010 23:03:44 +0000</pubDate>
		<dc:creator>Roger Burkhart</dc:creator>
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		<category><![CDATA[Social Media Strategy]]></category>
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		<description><![CDATA[A Facebook Page (formerly Fan Page) is a great way to connect with your loyal customers and to find new customers.  When a Facebook user "likes" your page, it is added to their list of liked pages.  Their friends will now see that they like your business and will be more inclined to use your service.  In addition, anything you post on your Facebook page will appear on your fans' news feeds.]]></description>
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		<title>Web Designers May Not Be Marketers</title>
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		<pubDate>Tue, 16 Nov 2010 21:57:58 +0000</pubDate>
		<dc:creator>Roger Burkhart</dc:creator>
				<category><![CDATA[Guides]]></category>
		<category><![CDATA[Website Design]]></category>

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		<description><![CDATA[When it's time to create a new website, many business owners make a <strong>huge mistake</strong> that dooms their efforts before they even start.  Hiring a designer and asking them to create a beautiful site design.  While good design is important, it is only one component in a total online strategy.
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		<title>Why Click-Through Rate isn&#8217;t the Best Measure of Performance</title>
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		<pubDate>Thu, 29 Oct 2009 23:00:36 +0000</pubDate>
		<dc:creator>Roger Burkhart</dc:creator>
				<category><![CDATA[Display Advertising]]></category>

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		<description><![CDATA[Many businesses use click-through rate (CTR) to make decisions about how well their <a title="Evansville Indiana Display Advertising" href="/services/display-advertising" target="_self">online display advertising</a> is working. For years, CTR has been the holy grail that many media outlets have pitched as the key metric. Here's why that is wrong.]]></description>
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		<title>The Long Tail and Paid Search</title>
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		<pubDate>Thu, 29 Oct 2009 22:57:49 +0000</pubDate>
		<dc:creator>Roger Burkhart</dc:creator>
				<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[Keywords]]></category>
		<category><![CDATA[PPC]]></category>

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		<description><![CDATA["Long tail" is a phrase coined by <a href="http://en.wikipedia.org/wiki/Chris_Anderson_%28writer%29" target="_blank">Chris Anderson</a>, editor-in-chief of Wired magazine, to describe a great many things. It's a modern day version of the <a href="http://en.wikipedia.org/wiki/Pareto_principle" target="_blank">Pareto principle</a>.]]></description>
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		<title>The 2 Most Important Online Marketing Activities for Small Business</title>
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		<comments>http://bluebrainmedia.com/paid-search/the-2-most-important-online-marketing-activities-for-small-business/#comments</comments>
		<pubDate>Thu, 29 Oct 2009 22:52:03 +0000</pubDate>
		<dc:creator>Roger Burkhart</dc:creator>
				<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[Local Business Listings]]></category>
		<category><![CDATA[PPC]]></category>

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		<description><![CDATA[Business owners ask me from time to time, "What is the most important thing to do as far as online marketing goes?"

My answer is different for different clients though.  Each client has their own needs and goals.  But if I absolutely have to choose, I pick paid search and local business listings.  These two services provide the most bang for your advertising buck and here's why.]]></description>
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