How to Create a Facebook Page
A Facebook Page (formerly Fan Page) is a great way to connect with your loyal customers and to find new customers. When a Facebook user “likes” your page, it is added to their list of liked pages. Their friends will now see that they like your business and will be more inclined to use your service. In addition, anything you post on your Facebook page will appear on your fans’ news feeds.
Web Designers May Not Be Marketers
When it’s time to create a new website, many business owners make a huge mistake that dooms their efforts before they even start. Hiring a designer and asking them to create a beautiful site design. While good design is important, it is only one component in a total online strategy.
Why Click-Through Rate isn’t the Best Measure of Performance
Many businesses use click-through rate (CTR) to make decisions about how well their online display advertising is working. For years, CTR has been the holy grail that many media outlets have pitched as the key metric. Here’s why that is wrong.
The Long Tail and Paid Search
“Long tail” is a phrase coined by Chris Anderson, editor-in-chief of Wired magazine, to describe a great many things. It’s a modern day version of the Pareto principle.
The 2 Most Important Online Marketing Activities for Small Business
Business owners ask me from time to time, “What is the most important thing to do as far as online marketing goes?”
My answer is different for different clients though. Each client has their own needs and goals. But if I absolutely have to choose, I pick paid search and local business listings. These two services provide the most bang for your advertising buck and here’s why.
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