What is paid search? Paid search is contextual advertising where a fee based on clicks is paid to be shown on the first page of the search engine results page. The ads that are shown along with the organic results on the major search engines. When people search for an answer to their problem, your business can show up right there with the solution for them. These phrases that people search for are called keywords and you only pay when a user clicks on the ad...

We design websites that accomplish goals You know what you want from a new web design –improved image, increased sales or donations, greater visibility, easier updating, and less hassle.  We make sure you get it and also help you examine possibilities you may not have thought of. Evansville web design agency Blue Brain Media delivers custom, creative websites for businesses and non-profits, and we have satisfied clients nationwide to show for it. ...

Tweets and Diggs and Walls, oh my! As if you didn’t know it already, the world has changed. Never before in the history of civilization has the individual’s voice been so loud. Your customers are out there talking about you and we all know which customers are always the loudest. Reputation management has never been easier. Word of mouth has become, to some degree, word of keyboard and you can actually see what your customers are saying about you. We...

Does your website collect the contact information for your visitors? If not, why aren’t you keeping in touch? We all know that a returning customer is less expensive than a new customer and Blue Brain Media is here to help you. We design systems to keep in touch with your loyal customers. When you have a sale or get a new product in stock, who better to let know than your current...

Display ads on websites visited by your potential customers can be an effective way to advertise. But, there are a number of factors that influence the usefulness of banner ads. Number of impressions and number of unique visitors all go into this formula, but aren’t the only items to consider. Return isn’t strictly limited to click through rate, however. By looking at how online display advertising fits into your ad campaign as a whole, we work to...

Search Engine Optimization (SEO) is the process of making your website findable by the major search engines.  There are two types of SEO; on page and off page. On page SEO makes sure that your website maximizes its opportunities to be indexed by the search engines.  Title tags, meta tags, image names and attributes as well as headings are all examples of things that your web designer should have done to maximize the findability of your site.  Sadly, we see many...

Convenience and accessibility are two reasons your customers will think of your business time after time. There is no greater example of those items as a custom iphone app for your business. Imagine having your business already in the pocket of your customers. An example app: A local heating and air conditioning company wanted an app that people could use to remember when it was time to have routine maintenance performed on their heating and cooling units. Not only...